1. Brand Identity & Physical Merchandise
Great engineering is elevated by unforgettable visual design. For my ventures like Terpscoops and Terpmetrix, I developed complete visual identity systems from the ground up. This encompasses custom typography, iconography, color theory, product packaging, and apparel design.
Because I understand physical manufacturing constraints, my vector artwork is purpose-built for real-world printing: managing spot colors for screen printing, fine linework limitations for embroidery digitization, and bleed allowances for die-cut vinyl stickers and blister pack backer cards.
2. Viral Social Media & Audience Growth
In modern consumer technology, distribution is just as critical as product engineering. Rather than paying for sponsored ads, I grew the Terpscoops brand organically by mastering short-form video algorithms on Instagram and TikTok.
By combining satisfying ASMR close-up product demonstrations, humor, and relatable creator memes, our videos regularly achieve viral reach—surpassing 3,000,000+ organic impressions and directly driving DTC sales bursts and wholesale dealer inquiries.
I also authored the globally viral "Cat Prom" photo meme (@rubytheprettykitty), featured across national television shows, late-night broadcasts, and digital media worldwide.
3. Motion Graphics & Real-Time Generative 3D
Static artwork only tells half the story. I incorporate motion graphics into digital interfaces, product showcase teasers, and interactive installations:
Blender Product Renders
High-fidelity photorealistic product animation with realistic acrylic caustics, volumetric lighting, and camera tracking.
Womp Organic Modeling
Utilizing Signed Distance Field (SDF) modeling for smooth, liquid-like character modeling and stylized consumer goods.
TouchDesigner Live Generative Art
Real-time node-based audiovisual animations reacting to music frequencies and interactive sensor triggers.